Saturday, March 3, 2012

Changes, changes, changes

Ever since I started blogging, the phrase "branding" has been repeated over and over.  What is your brand?  Who is your tribe?  All questions that bloggers are supposed to be able to answer.  I always kind of blew those questions off.  When I started blogging, it was for me and my friends/family.  I never thought about my "brand" or my "tribe".

Even when Mrs Mom proposed that we start this blog, we didn't really put much thought into it - other than we wanted to share our experiences and love of shooting with other women.  Our "tribe" has grown on its own for the past few years, pulled together by a love of shooting.  Though our number of followers is small, we are read (according to StatCounter, Google stats, and RealTime Stats) world-wide. 

Last year, when I came back from SHOT Show last year, I put more thought and energy into this blog and what we wanted to accomplish with it.  Guess what?  What we want out of the blog now is the same thing we wanted from the blog when we started it: to share our experiences and our love of shooting.  Maybe we'll post something you find helpful, maybe we won't, but we won't stop sharing what we know and love.

jwbydesign has been working on creating a web-badge, logo for business cards, and t-shirts for us. At first, I wasn't sure about business cards for a blog.  But how many times have you told someone about your blog and then had to find a scrap of paper to scribble your URL on?  I don't know about you, but it happens to me all the time.  Plus, when we go to SHOT Show next year, they'll come in handy to drop into all of the drawing entry boxes.

Business card option #1

Business card option #2

The t-shirs are purely for fun and promotion of the blog.  We'll donate some to National Take Your Daughter To The Range Day for give-aways and sell the rest, so if you're interested, let me know.  I know a lot of people I'm going to be buying shirts for as gifts - say, pretty much my whole family. 

Love this shirt.  We've found a local company to print
them for us and I can't wait to get mine.

This "branding" thing is kind of fun.  Wonder what took me so long to figure it out?


Allenspark Lodge said...

That stuff is really cool, but who the hell is Jane Smith?


Daddy Hawk said...

The Queen needs one of those t-shirts. Ordering info please at your convenience. Also, what's up with the GunDudes tab. Since you named me as one, I've got my curious face on.

agirlandhergun said...

I love those shirts!!!

GunDiva said...

Bill - Hello? Jane Smith? Mr and Mrs Smith? Most excellent shoot 'em up movie.

Shepherd K - sorry about causing the curious face. GunDudes tab, for our testicled humans who contribute to the blog (hint, hint). Ordering information will be forthcoming; we're thinking they'll be about $15/each. We're definitely going to run red, but the other two font colors are still up in the air...any suggestions?

Agirl - I fell in love when RCC showed me the design. I want one in every color (you know, once we decide the colors).

Allenspark Lodge said...

Wow! I never realized she had a name in that movie.

Kind of like in "Tomb Raider". I was so distracted by that big pair she was waving around.

Matched set of Heckler & Koch USP Match grade, I think.

Daddy Hawk said...

GunDiva, I can take hints when subtly applied with a sledgehammer, but an explicit request or invitation usually works better. If you have a topic in mind, let me know. Red and black looks sharp. also, for some reason, there's no option to subscribe to follow up comments. Hence, the delay in responding to your comment.

Mr. Daddy said...

comments here are to the matched pair of H&K's *snort*

I was wondering about the phone # I tried it, I got a suicide hot line in Pakistan..... first question they asked was could I drive a truck, when I answered in the affirmative, they got all excited!!!!! What's up with that?????

2A Mama said...

I just found your site today, and I want to buy a tshirt! :)
Would love to have ordering info when it's ready!